Kellogg’s UK promises breakfasts for hungry kids in exchange for RTs

http://twitter.com/#!/KelloggsUK/status/399504017371701248

What is Kellogg’s UK apologizing for? This tweet, which it posted yesterday and deleted about 30 minutes ago:

http://twitter.com/#!/KelloggsUK/status/399204759863037952

Poor taste? Many tweeters thought so:

Check out @KelloggsUK new social media campaign:
1 RT = 1 breakfast for a vulnerable child
#DamageLimitation http://t.co/Qw5sTOIvPf— HM (@Shugism) November 10, 2013

http://twitter.com/#!/TripeUK/status/399498360542855168
http://twitter.com/#!/jamiesont/status/399475819258843136

Putting this genie back in the bottle is going to require more than deleting one tweet. Check out Kellogg’s UK’s Give a Child a Breakfast website:

kelloggs UK

We have a feeling Kellogg’s UK’s social media department is about to have a vacancy.

http://twitter.com/#!/cluedont/status/399505003360288768

Update:

Some tweeters took issue with the “wrong use of words” language in Kellogg’s UK’s apology:

http://twitter.com/#!/fatboyfat/status/399506450512621568
http://twitter.com/#!/The_No_Show/status/399504885118689280

Read more: http://twitchy.com/2013/11/10/kelloggs-uk-apologizes-for-promising-breakfasts-to-poor-kids-in-exchange-for-rts/

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