Variety defines Golden Globes’ 4% ratings decline as a ‘climb’


Sunday’s Golden Globes awards show in Hollywood was a real snoozefest, but not according to this headline from Variety. Ratings for the annual gathering of the rich and pampered “climbed” thanks to host Ricky Gervais:

Except when you click through to the article, you get the truth. Ratings declined 4% over last year’s broadcast:

Golden Globes Draw 18.5 Million Viewers, Down 4% From Last Year

UPDATE: Sundays telecast of the Golden Globes on NBC has joined other major awards shows over the past year to post ratings declines, with this years telecast which went up against the closing minutes of NFL playoff coverage on Fox in much of the country down about 4% in viewership from last year.

According to Nielsen estimates that accurately encompass West Coast viewing, the 73rd AnnualGolden Globe Awards on NBC averaged a 5.5 rating in adults 18-49 and 18.5 million viewers overall. This leaves it down vs. last year by 5% in the demo (from 5.8) and 4% in total viewers (from 19.31 million).

It’s possible the mangled syntax in the tweet was referring to the last time Gervias hosted the show in 2012:

This years Golden Globes telecast, hosted by Ricky Gervais, did grow 10% vs. his prior turn hosting in 2012 (5.5 vs. 5.0 in 18-49 and 18.51 million vs. 16.85 million). Tina Fey and Amy Poehler hosted from 2013 through 2015.

But this still hides what’s going on. Here are the year-by-year numbers:

Variety did tweet out the same article with an accurate headline a few hours later:

Gervais is also defending himself from critics who thought his Caitlyn Jenner jokes were transphobic:

He’s correct. We don’tcare about him.

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