‘EPIC fail’: Hawke and Co gives clinic on how not to treat customers

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“Feisty?” That’s probably not the right word for it.

Hawke & Co., an online clothing retailer “apparently” hires the worst social media people ever and they’re learning about it the hard way. Whoever was handling the company’s Twitter feed last night mocked a complaining customer for his number of followers. After the incident went viral @hawkeandco tweeted “some press is better than no press” and referred to the epic failure as a “social experiment.”

The offending tweets have been deleted but screenshots have been circulating all night.

@hawkeandco @cconti 'Feisty' is an interesting way of saying 'rude dickhead'

— 3 Bloodied 5 you (@bloodiedfox) October 19, 2014

@hawkeandco @cconti Feisty? Try asshole.Hope you're enjoying all the negative publicity that has gone well beyond his "320 followers"

— Sonya Iryna (@LivingGeekGirl) October 19, 2014

@hawkeandco An apology only after @paulocoelho and his 9.5 million followers see the tweet? My 4 followers and I are done. #smh

— Lori Ibay (@lori_ibay) October 19, 2014

@hawkeandco @cconti "Apparently"? You come in to a complete PR disaster on Twitter and you use the word "apparently"?! Bizarre.

— caimin (@caimin) October 19, 2014

Glad to share this charming missive from @hawkeandco — please RT for poor @cconti pic.twitter.com/AHCfGODREH

— Bill Prady (@billprady) October 19, 2014

ICYMI, online retailer @hawkeandco sells #badideajeans with #custserv response to a complaint. #whatnottodo pic.twitter.com/qVTMSS0bjK

— Tammy Gordon (@tammy) October 19, 2014

. @Wallshark84 @tammy @hawkeandco EPIC fail, not how you treat customers pic.twitter.com/1ZWOa96ZKT

— Scott Levy (@FuelOnline) October 19, 2014

Oh, the irony … the company has mostly fake followers.

The grand irony in all this? Click to see all of the fake followers that @hawkeandco bought! @cdrhoo @cconti pic.twitter.com/C46wwtvfQs

— Stacy Donovan Zapar (@StacyZapar) October 19, 2014

Turns out 87% of @hawkeandco's followers are fake. Prob bought by same guy. #glasshouses @cdrhoo @cconti @buzzfeed pic.twitter.com/3QShilhHpE

— Stacy Donovan Zapar (@StacyZapar) October 19, 2014

The story gets better – 19k followers only 39 real. If you want a lesson in how NOT to twitter check out @hawkeandco pic.twitter.com/XAg9otWaEk

— Meg Coffey (@TexanMeg) October 19, 2014


Hawke & Co. is doing attempting to do damage control with a massive discount but people don’t seem to be buying.

And as an apology to the Twitterverse, we'd like to extend a 70% off everything in our store for a limited time. Coupe code: HAWKEFORCONTI

— Hawke & Co (@hawkeandco) October 19, 2014

@hawkeandco is that a joke? No one wants to buy from you as part of your pathetic "apology". Just as you said about your customer #entitled

— Kate Keck (@_katekeck) October 19, 2014

@hawkeandco lol apology for 320 followers? I think with re tweets it's gone around the world a few million times now and growing.#epicfail

— jason (@jasonoutten) October 19, 2014

@hawkeandco I wouldn't buy something at 99% off if it came from jerkoffs… All 16 of my followers agree.

— Oblee (@obleemusic) October 19, 2014

@hawkeandco I would truly advise you to hire a social media expert. Trying to gain profit from mess ups is a no no.

— Shimmy (@SimplyShimada) October 19, 2014

We’re thinking that their first priority ought to be firing someone.

Read more: http://twitchy.com/2014/10/19/epic-fail-hawke-and-co-gives-clinic-on-how-not-to-treat-customers/

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